About the project
Halored offers LED light sources, fixtures, profiles, and smart control systems that help save energy and reduce installation and replacement costs.
Halored’s vision was clear: to maintain the essence of the existing logo while updating all other aspects of their visual identity. The result? A new, clean, and modern brand that not only meets but exceeds expectations for professionalism and visual appeal.
One of the main changes was in the use of their colors and elements. We enhanced the color palette to convey a greater sense of professionalism and seriousness for the client. The transition from bright green to a more subdued and mature variation, along with the addition of deep green, creates a color palette that exudes professionalism and seriousness, positioning our client in an even more prestigious and respected light within their industry.
Previously, brand elements could not be easily adapted across different platforms. With our new rebranding, we have ensured that the designs are versatile and can be integrated into all media channels.
